One of the best pieces of advice I’ve ever received was from an old
sales manager of mine who said, “It’s not just about what you say, but
HOW you say it.” You can be the most educated person in a room but if
you come off like a robot, people won’t listen to you. Effective
communication is all about influence, whether you are speaking to a
crowd, someone you just met, or someone you speak to every single day.
There are some key elements to managing your body language that can
really open people up to you and what you are saying. It’s like the
difference between someone hearing you and captivating someone. Here are
8 ways to increase your influence over your audience with effective
body language:
Straight not Rigid
Posture is one of the first things people notice about you. The key
here is to stand tall, without appearing rigid. You’re exuding
confidence and strength, not standing at attention for a military-grade
inspection. If you appear weak with your shoulders hunched and stooped
over, people are going to sense weakness. If you walk around like you
have a rod in your spine people are going to perceive arrogance. So
stand up straight. relax your shoulders, and hold that head high.
Handshake Etiquite
I am a Texan, so handshakes are kind of a big deal to me. I was
taught from a young age that the first thing you do when you introduce
yourself to someone is shake their hand. Handshakes are not meant to be a
battle of wills. You’re not trying to crush the hand of the other
person, although there are specific times when a firmer than normal
handshake is required. For instance, the first time you meet a boy who
is going to take your daughter on a date. In normal, more civil,
circumstances you want your handshake to be firm, but not crushing. A
lot can be said in a simple handshake, so make sure you are putting out
the message that you want to be heard.
Position Your Body Accordingly
Your stance is extremely important to setting the mood of a
conversation. Opening your stance to the person you are talking to gives
off a sense of vulnerability to them. This makes you seem more
approachable and personable. If your hips are off center, or you are
turned even slightly to the side, you give off an impression of being
shut off or defensive. Keep both of these things in mind when you are
talking to someone, because both stances have good, practical
applications.
Don’t be a Leaner
One bad habit of mine that I had to break was the tendency to lean on
things when speaking to people. The simple act of leaning back against a
wall or putting a hand on a wall can make you appear too casual. Again,
this kind of goes back to the posture thing. You have to send a message
with your entire body, and if that message is “I can’t even stand up on
my own,” people aren’t going to listen.
Pay Attention to your Neutral Face
I have a serious problem with “resting bitchface syndrome” (RBFS). I
don’t mean to look mean, I just always seem like I am scowling. I
remember one time in my old office where I saw a woman walking down the
hall who I’d see a couple of times a week. On this particular day, we
happened to strike up a conversation, and she said: “you’re so nice, I
always thought you were mean.” I asked why she thought that, and she
said I just looked mean. It never occurred to me that my RBFS gave off
that impression, so I’ve always made it a point to smile at people when I
see them, so they don’t get the wrong impression.
Constructive Eye Contact
Eye contact is probably the most important aspect of body language
that people mess up. If you are talking to someone and your eyes are
shifty, it seems like you are being deceptive or aloof. Then again, if
you intensely glare into someone’s eyes the entire time you are talking
to someone, you might give off a serious serial killer vibe. Find that
happy medium between intensity and diversion so that when you make eye
contact throughout your interaction it puts weight behind what you are
saying.
Match their Body Language
One important aspect of body language in a conversation is to pay
attention to the other person’s body language as much as you pay
attention to yours. One technique that works if to mirror what they do.
If they cross their arms, cross yours. Use their body language to steer
yours. Again, this makes someone take notice of your body language and
allows you to change theirs by changing yours. I honestly recommend
consciously trying this one just to see how well it works.
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